Launch reviews, solved
Most authors recruit too few, too late, and lose most of the reviews to Amazon's rules. Here's the version that works.
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Recruit 3–5× more readers than the reviews you want, start 6–8 weeks before launch, and send the book 3–4 weeks out. Roughly 20–30% of ARC readers actually leave a review, so if you want 20 reviews on launch day you need 60–100 readers. Almost every disappointing launch traces back to those two numbers being wrong.
Your own audience is worth more than every platform combined. An email list of 200 people who chose to hear from you will out-convert a thousand strangers. If you have any list at all, ask it first, personally, and ask specifically — "would you read it and leave an honest review in launch week" converts far better than "here's my book".
Genre reader groups on Facebook and Goodreads are where readers actively volunteer for advance copies. The rule is to participate before you ask; groups can spot a drive-by recruitment post instantly, and being useful for a few weeks first changes the response completely.
BookSirens and BookSprout are the practical paid options — modest cost, readers who opted in, and reporting that tells you who actually read it. NetGalley is powerful for non-fiction, library and trade reach, but genuinely expensive on your own; co-op listings share a slot at a fraction of the price and are how most independent authors use it sensibly.
Most ARC readers don't refuse — they forget. Give a specific date rather than "whenever suits", send one reminder the week before launch and one on the day, and make leaving the review as close to one click as possible with the direct link. That alone typically doubles conversion, from around 15% to over 30%.
Be explicit that you want an honest review. It reads better, it's the only compliant ask, and in practice a handful of four-star reviews makes the five-star ones more credible rather than less.
The readers who reviewed on time and wrote something thoughtful are the beginning of a permanent asset. Twenty or thirty of them, kept warm between books, means the next launch starts with reviews on day one and no recruitment at all. That's the real prize — the first launch is expensive precisely because you're building the list you'll reuse forever.
Reviews are one part of a launch. If you'd rather hand the whole thing over, launch and marketing covers recruitment, distribution and the launch-week follow-through, or start with the free 2026 cost report to see where launch spend actually goes.
One team, four simple steps — we handle the hard parts. See all five stages of the process.
A quick call (or our questionnaire) — we learn your book, goals and audience.
Ghostwriting or editing, a professional cover, and print-ready formatting.
Live on Amazon & major retailers — you keep 100% of rights and royalties.
Launch strategy, reviews and promotion so the right readers actually find it.
Advance-reader review campaigns and launch management are part of our Complete Launch & Marketing package.
Start recruiting 6–8 weeks before launch; send ARCs 3–4 weeks out.
Each package is quoted to your manuscript after a free call. Every one includes 100% ownership rights, unlimited revisions, an ISBN and barcode, and a dedicated project manager.
Everything a finished manuscript needs to become a published book.
Senior-level craft, plus the website and Amazon groundwork for a real launch.
The full launch: trailer, press kit, social media and a custom campaign.
Done for you, end to end. Writing, editing, cover, formatting, publishing and marketing handled by one coordinated team — not a dozen freelancers you manage.
You keep everything. 100% of your rights and 100% of your royalties stay with you. We publish under your name to Amazon KDP and Barnes & Noble.
Built to be found. A professional cover, clean formatting and a real launch plan — so your book competes in its category instead of disappearing.
Three to five times the number of reviews you want, because only 20–30% typically follow through. For 20 launch-day reviews, recruit 60–100 readers.
Start recruiting 6–8 weeks before launch and send the book 3–4 weeks out — enough time to read, close enough that they haven't forgotten.
No. Giving the book free in exchange for an honest review is allowed. Offering anything beyond the book, requiring a positive review, or paying for reviews is not, and gets reviews removed.
Genre reader groups on Facebook and Goodreads, and paid platforms like BookSirens or BookSprout. Participate in groups before asking — cold recruitment posts get ignored or removed.
No, they show as unverified, which is normal and expected for advance copies. Reviewers should disclose that they received an advance copy.
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