Before you spend anything
Sometimes. Not usually at the moment people ask. Here's how to tell which one you're in — from a firm that sells marketing.
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Paste your Amazon listing and get a specific audit: the search phrases you're missing, your category placement, what your first two lines are doing wrong, and the A+ content gaps. Most books don't have a marketing problem.
Audit My ListingBook marketing is worth it when the book already converts and simply isn't being seen. It is close to worthless when the book is seen and doesn't convert — because marketing buys attention, and attention on a page that doesn't sell is money spent proving the point.
That distinction is nearly always the whole answer, and it's diagnosable in about ten minutes.
If your book gets impressions but few clicks, the problem is the cover and the title — the things that decide whether anyone looks. If it gets clicks but few sales, the problem is the description, the reviews or the price. If it gets neither, the problem is category and keyword placement: you're invisible, and no amount of budget fixes invisible placement, it only pays to bypass it temporarily.
Marketing is the right spend in exactly one of those cases: when placement is right, the page converts, and there simply isn't enough traffic reaching it.
Small, continuous ad spend that you read weekly beats a large one-off push almost every time — because the first month is data collection, and you're paying to learn which keywords convert. A campaign that runs for two weeks and stops has bought the education and thrown away the benefit.
Be honest about the arithmetic. On a $4.99 ebook you earn roughly $3.49 a copy, so a $500 campaign needs about 143 extra sales to break even on that book alone. That's why marketing tends to make sense for authors with a series or a back catalogue, where one reader is worth several books, and why it's genuinely hard to justify for a single standalone title priced low.
Audit the listing. Fix the cover if it needs it. Rewrite the first two lines of the description. Move to two specific sub-categories rather than one broad one. Get to ten reviews. Then spend on traffic — and by that point you'll often find you need less of it than you thought.
Start with the free listing audit, which tells you specifically which of these applies to your book. If the conclusion is that the page is fine and the traffic isn't, that's what we do — and if it isn't, we'd rather tell you.
One team, four simple steps — we handle the hard parts. See all five stages of the process.
A quick call (or our questionnaire) — we learn your book, goals and audience.
Ghostwriting or editing, a professional cover, and print-ready formatting.
Live on Amazon & major retailers — you keep 100% of rights and royalties.
Launch strategy, reviews and promotion so the right readers actually find it.
Launch and marketing plans are quoted after a free 15-minute call; relaunches of an existing book are tailored to what the book already has.
A launch campaign runs about 4–8 weeks around release; a relaunch typically shows signal within 30 days.
Each package is quoted to your manuscript after a free call. Every one includes 100% ownership rights, unlimited revisions, an ISBN and barcode, and a dedicated project manager.
Everything a finished manuscript needs to become a published book.
Senior-level craft, plus the website and Amazon groundwork for a real launch.
The full launch: trailer, press kit, social media and a custom campaign.
Done for you, end to end. Writing, editing, cover, formatting, publishing and marketing handled by one coordinated team — not a dozen freelancers you manage.
You keep everything. 100% of your rights and 100% of your royalties stay with you. We publish under your name to Amazon KDP and Barnes & Noble.
Built to be found. A professional cover, clean formatting and a real launch plan — so your book competes in its category instead of disappearing.
Often not yet. Marketing buys attention; if the cover, description, categories or reviews aren't ready, you're paying to send people to a page that won't convert. Fix those first — most cost nothing.
Small and continuous beats large and brief, because the first weeks are data collection. Our launch and marketing plans are quoted after a free 15-minute call; ad spend is separate and should be sized to your catalogue, not your hopes.
Usually placement or conversion, not exposure. Impressions but no clicks means cover and title; clicks but no sales means description, reviews or price; neither means you're in the wrong categories.
They work when the listing converts and the economics support them — typically a series or a business-building book. On a single low-priced standalone, breaking even is genuinely hard.
Yes, if the listing is fixed first. A relaunch on a corrected listing usually shows signal within 30 days; a relaunch on the same broken listing usually doesn't.
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